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Latest Post on Twitter @UnitySigns

How to design a logo using the

ARMM model.

By Pat Villafranco

In Design

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609 Views

We have worked with hundreds of companies , and our main job 90% of the time is to replicate their logos. Today we want to talk about the ARMM model for logo creation,  we are sure this will change  the perspective you have about logo designing.

Designing a logo is one of the most complicated and analytical  task of branding. Every design must be unique and achieve certain characteristic to make it pop between the millions of logos and brands around the world. We have worked with hundreds of companies , and our main job 90% of the time is to replicate their logos. Today we want to talk about the ARMM model for logo creation,  we are sure this will change  the perspective you have about logo designing.

A is for ATTENTION

The first goal of the logo is to grab attention. That is why attention is the first cognitive event in the ARMM model. The A is for attention. In order to design a logo that grabs attention, we must first understand what makes our brains pay attention to certain things and not to others

view full video here

R is for RESPONSE.

The second goal of a logo is to trigger the right emotional response. That is why response is the second cognitive event in the ARMM model.

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M is for MEANING.

The third goal of a logo is to express meaning. That is why meaning is the third cognitive event in the ARMM model. The first M is for meaning. Once a logo grabs a person's attention, and once the right emotional tone is set, a logo then has the opportunity to communicate

view full video here

M is for MEMORABLE.

The fourth goal of a logo is to be memorable. That is why memory is the fourth cognitive event in the ARMM model. The second m is for memory. The good news is that by achieving the first three events in the ARMM model grabbing attention, setting the right emotional tone and expressing meaning, we've already done much work to make a logo memorable.

view full video here

About the Author

                                   - Hey, thank you for reading me. I'm Pat Co-Founder of Mile 77 and Legion Wraps. I'm obsess with learning about success, sales and marketing. The reason is because no matter what you do if no one knows you, you won't sale and if you don't sale you won't succeed.

Pat Villafranco

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ABOUT OUR COMPANY

Weather your project requires Multi-Tenant Pylon Signs, Channel Letters, Monument Signs, Architectural Signs or Sign Cabinets we can help. Unity Signs has a 5200 square foot manufacturing facility located in Houston Texas with boom-lifts and crane trucks to handle any size project.

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