Digital signage is the latest means of displaying information based on digital content through LCD, LED, plasma displays and projectors. It is basically a centrally controlled mechanism, electronic display to throw away information about weather, latest news, flight schedules, calendars and advertisement of different kind.Digital signage is popular among both public and private organizations for displaying information.With latest technology around, we see some digital signage displays with touch pad as well mounted within.
Attention grabbing displays
Visual display of information is made more flexible, dynamic and attention grabbing with digital signage. As your audience is watching a video display of an ad or some kind of information with bright colors, they naturally are attracted to focus on the video and watch what is being displayed on.
With a proper usage of screen size, rightness and a custom resolution, a good number of audience can be grabbed who would keep on looking at the screen till and ad is finished.
So you can send out an information or advertise your product or service where audience will pay more attention through digital signage.
When you are talking about digital signage, you are definitely not confined to one or two kind of displays. Here, you have got a whole lot of variety to choose from for your advert or information circulation.
You can choose different sizes, brightness level and resolution for different kind of displays. If you are going to install your digital signage on main highway of the city you will need a bigger screen and if you are going to display a new hair product in your departmental store you would rather need a smaller screen mounted on entrance.
So, you are not stuck to a same signage to be displayed around at every corner but you have a variety to choose from according to your needs.
Reduced waste and operating cost
A great benefit that you would experience with digital signage is an extreme cut off on wastage. As everything is digital, you are not having a solid waste once campaign is ended.
Let us explain to you with a real world example. Let’s suppose you opted for an aluminum sign board for your product advertisement. Once that ad campaign is off, the sign board is wasted and of no use to any more. You got a waste material with you that would cost you to dispose of. But with a digital signage you do not need to worry about to spare time and cost for disposing of the waste.
Likewise you do not need to buy extra material to kick off advertisement or information circulation. All you need to produce a digital content that would run on screens. That would reduce operating cost for about 25%.
When you are going to send away some social information or some content for advertisement of your product, the first thing you focus on is interactivity.
With digital signage you can achieve this target quite easily. As everything is being displayed on an LED, LCD or plasma devices, it is like a computer interacting with humans. So, your message is delivered more efficiently leaving a concrete and long lasting impact.
Reduced marketing overhead
In general, it takes fewer people to manage display advertising than print advertising, as all content can be produced from a central location. This translates into lower operating costs and efficient use of the marketing budget.
If you need to make some changes in your ad or message, it is done with few clicks and you do not need to print again the whole signboard.