Big LED signs, wooden poles, and huge banners aren’t just there for aesthetics, but they’re a clever marketing ploy. After all, if there’s no way to identify your business, how are people supposed to find you?
Signage is a way to attract customers, effectively boosting sales too. However, for that to happen, it’s crucial you stay on top of current trends — and yes, there’s a trend for signs and banners too. For instance, in the late 19th century, awnings gained immense popularity, whereas nowadays, LED neon signs are all the rage.
Not only does a business signage set you apart from others, but having that relatability factor is extremely helpful too. Thus, to stay on top of your game, you’re going to have to keep an eye out for certain flags. This will help you know when it’s time your signage needs a replacement.
When Is The Right Time to Replace Your Business Signage?
Besides working on boosting sales and customer satisfaction, you also need to pay attention to attracting enough customers. If you’ve recently noticed a massive decline in your business, especially if you get more traffic due to passersby visiting your shop, then it’s probably due to obscured signage.
When people can’t see what you’re putting out, they won’t have anything that catches their eye. Nonetheless, in order to find out if your signage needs a replacement, take a look below:
1. Reduced or Hidden Visibility
Your signage demonstrates what the customer can expect from your business. But if they can’t see it in the first place, that’s going to be a huge problem.
Perhaps when you installed your sign, it was standing tall and clear. However, with time and further developments around it, maybe it lost its visibility. If people can’t identify your business signage, it’s time to replace it. Use a taller pole, brighter colors, and an an eye-catchy font.
2. Too Small
Signs and banners that are too hard to read are a no-go. There’s no point in having an outdoor sign if people can’t read what it’s about. That’s only going to demotivate people from visiting your outlet. Ideally, your signage should be big enough that people 25 to 50 feet away can easily make it out.
3. Out of Fashion
This may seem vain, but people like it when they can relate to something. A banner or sign that looks like it belongs in the 50s isn’t the best way to attract people — unless it’s a vintage shop.
Look for newer, unique, and more creative designs that resonate with your services. With colors that pop and fonts that make you stand out, you can slide your way back into the market with no trouble at all.
4. Damaged Due to Weather
Time takes a toll on everything and everyone. Be it due to weather or other external circumstances; if your signage is damaged or broken, you’re better off replacing it. This way, you won’t be losing business either.
5. Doesn’t Abide by Local Laws
Long-standing shops usually face these problems. Since local laws change over the course of time, if your signage goes against the rules, it’s time to swap it out. Try aligning with current trends or opt for a fresher look.
Long Story Short
In conclusion, when your business signage breaks the law, is too small or is outdated, it’s time for a makeover! Replacing your signage will not only boost traffic and sales, but it’ll also help you stand out among your competitors.