Say bye to boring and hello to creativity!
If you’re struggling to put your business on the map, perhaps it’s because you haven’t invested in the right sign. After all, if people can’t see you, how will they come to you?
But not everything is that simple. You need to be careful when picking out signage. Is it for indoor purposes or outdoors? What is the intent behind it? What does your company represent?
There’s a lot of thought, creativity, and hard work that goes into deciding signage. And it only gets harder for the ones creating it. But don’t worry; we here at Unity Signs aim to make your business flourish, giving you the exact boost you need.
Is Investing in a Business Sign Important?
Absolutely yes! It doesn’t matter if you own a small business or a large corporate. What does matter, however, is the way your customers see you. And that you can achieve through outdoor signage.
A business sign might not mean a lot to some, but it’s a necessary step you have to take to improve your sales. A good business sign can make or break you. It’s what gives your company personality and adds character to it.
How to Make Your Outdoor Business Sign Stand Out?
If you want your company to come up top, look no further. We have just the tips and tricks you need to boost your business. So, if you’re thinking of buying a new business signage or simply want to replace an old one, follow these tips mentioned below:
- Use Contrasting Colors
Colors attract people, and even more so when they’re vibrant. Go for a contrasting color scheme. With a dark and light pattern, the design will stand out.
- Experiment with Sizing Options
Rather than using the same font size for all the text on the sign, experiment with different options. Opt for the hierarchy principle, where the most important information is the biggest. Similarly, the other text gets smaller in size accordingly.
- Choose an Eye-catching Font
Of course, size matters, but so does font! Your sign lettering should be big, bold, and sleek so everyone can spot it from far away.
- Don’t Overcrowd
As tempting as it may be, avoid cramming everything into a tiny space. Don’t stuff blocks of text on the sign. Rather, go for a minimalist routine to heighten people’s curiosity.
- To Light or Not To Light?
LED lights are all the rage these days, and that too for the right reasons. An LED or neon sign would benefit you greatly if your business operates mainly at night or has more sales after sundown.
- Select an Ideal Location
Everything depends on where and how you place the sign. For instance, do you want it hanging outside your window, or do you want it to blow up, fixed atop your door and roof? For best placement ideas, consult a technician for advice.
- Go with an Appropriate Sign Type
Don’t waste your time and energy planning big if you’re going for something small. Similarly, don’t under-plan if you’re looking for big signage. Make sure you opt for the right type of signage so your company can flourish as it’s meant to.
The Bottom Line
Choosing a business sign is not easy. If anything, it can get overwhelming really fast. But don’t worry. Our experts at Unity Signs are here to help you out. Whether it’s about the design or installation process, we’ve got you covered. Just reach out to us at (281) 679-5152 for more information. You can even visit our office in Houston at 16611 W Little York Rd Suite #B, Houston, TX 77084. We’re located right beside La Bakery and Marco’s Pizza.