While QR codes might look like innocent pixelated patterns that keep popping up everywhere, they actually hold a lot of power within them. If anything, they’re gateways to a digital world of endless possibilities. That is why mixing QR codes with business signage is a new trend that every company is dipping its toes into. Not only does it offer a tremendous growth pattern for small businesses, but it builds a level of connection between your brand and the customer. To find out the details of this intricate marketing tool, make sure to keep on reading this blog.

What is a QR Code?

A QR or quick response code is a type of barcode that is used for digital marketing and tracking metrics. Businesses use QR codes to compress information on a digital webpage so it can later be scanned and accessed by others.

QR codes vary from being static to dynamic. A static QR code is a permanent code that cannot be altered once created. It is also not trackable, nor can it be used for retargeting people who view the code. On the other hand, dynamic QR codes are incredibly fun to work with since the content inside them can be edited as many times as needed. They are also easy to track. Not to mention, dynamic QR codes allow you to retarget the audience who scanned the code once. This means that businesses can expand their advertisement and reach people through other online channels such as Facebook and Google.

Can You Add QR Codes to Your Signage?

Of course! QR codes are a great way of digitizing your business signage since they help connect you with your customers through various advertising channels. Plus, incorporating QR codes into a business’s marketing collateral is an innovative approach that relates most to people these days.

Nowadays, it is hard to get people to look up from their phones. But a scannable QR code brings the advertisement to the customer’s phone instead. Additionally, the more interactive the signage is, the more someone will be compelled to take action regarding it. What this does is increase business analytics and uplift your brand.

How Do QR Signs Boost Your Business?

QR codes are incredibly helpful for businesses that are looking to improve customer relevance and engagement. Here are a few different ways QR signs help increase traffic via signage.

  1. Builds Relevancy
    When the customer scans the QR code and is redirected to another webpage, it forms an instant link of connectivity.
  2. Saves Time and Money
    For businesses, incorporating a QR sign on billboards or business signs is far more feasible than printing banners and physically handing them out.
  3. Enhances Brand Reputation
    A QR sign that leads to a dynamic page shows the level of competency a brand has, which automatically amplifies its reputation.
  4. Helps Track Metrics and Analytics
    Since the entire process is digitalized, a company can keep track of who visited their page, how they accessed it, and what are the engagement metrics behind it.
  5. Allows Audience Retargeting
    Once someone scans the code, the company can get their access details, allowing them to target the audience more specifically.

Closing Words

All in all, QR codes are a great addition to business signs. If your company is looking for a relevant upgrade, reach out to Unity Signs at (281) 679-5152 for a quick breakdown of how to design the best signage for your brand’s needs.

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