It’s not easy for a new business to dive headfirst into a competitive market that, too, with zero preparation. You might think you’ve got everything figured out, but have you paid attention to promoting your brand?

No matter the nature of your business, unless you spread the word about what your organization does, where it is, and why people should choose you — all your hard work will have been for nothing. But don’t worry! We’re here to save the day.

In this blog, we’ll discuss expert tips on how you can utilize business signage to promote and advertise your brand, especially in Houston, TX. So, what are you waiting for? Keep scrolling to read more!

How Does Business Signage Help To Promote A Business?

Not many people know the importance of business signs. They don’t just look fancy hung up on the sidewalk but serve a far greater purpose: to build expectations and create long-lasting impressions.

If you already have a business, you know all the intense work that goes into bringing it to life. From setting core values to running field operations, each and every step requires careful consideration.

Similarly, business signs are a venture that can significantly boost your business. They can help cement your company’s identity and help you evolve in terms of customers and business ideals. Investing in signage has numerous benefits, but it all depends on how you utilize them to extend your business’s reach.

Creative Ways To Market Your Business With Signage

Believe it or not, a business sign is not just limited to wall posters and billboards. For growing businesses, the options are endless, especially since you get to be as creative and unique as you want.

So, if you’re new to the market and want to find ways to promote your brand, take a look below. We’ve compiled seven amazing tips to help advertise your business through versatile business signs!

  1. Light ‘Em Up!
    LED signs are all the rage these days; it’s all anyone is talking about! If you want to stand out or your business caters to a younger demographic, maybe a little lighting can help bring in more people.
  2. Choose The Right Words
    Signs should be short and catchy, not overcrowded with boring information. People often glance at business signs before looking away, which is why you want to be able to steal their attention. Channel letter signs are a great way to get your message across, all while looking chic.
  3. Less Is More
    You’ve probably seen the shift of media towards minimalism. Big companies have swapped their iconic logos and signs to be more compact. To get yourself footed, try investing in a simple yet memorable design.
  4. Don’t Be Afraid To Mix Colors
    Often new businesses are afraid to step out of the mold. They stick to dreary colors that can seem monotonous to the unsuspecting passerby. If you want to catch someone’s eye, don’t be afraid of boldness. Incorporate unique colors in your business sign and step out of the shadows.
  5. Experiment With Sizes
    There is no one-size-fits-all approach, especially when it comes to signage. Creativity is key. If you want to promote your business and get the word across, look for alternating font sizes. Flat-cut letter signage is a great way to execute this plan.
  6. String It Up On A Pole!
    If you want to reach more people from the same location, try pole or pylon signs. These work great for discoverability purposes and can help carry the voice of your business far and wide.
  7. Pick A Unique Font
    Just like sizing, the font of your business sign is super important. Whether you’re going for a logo design or a catchphrase, choose a font that is readable but also something that helps you stand out.

Time To Call In The Experts

Business signs aren’t as effortless as they seem. Just like a new business, a lot goes into creating the perfect sign. That is exactly why Unity Signs is here to help you out! If you’re an up-and-coming organization that wants to reach out and advertise its brand, let us know! Simply contact us at (281) 679-5152. Or drop by 16611 W Little York Rd Suite #B, Houston, TX 77084, for more information.

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