Storefront signs work as a first impression for any business, and they ensure that people can see the business place. Signage is essential because it’s the first thing a potential customer sees; they should be chosen according to what your brand reflects, the nature of your industry and its products or services.
So, when it comes to signs, there are various options available in the market in terms of materials, design, and size. A lot of sign options has evolved with the passage of time. However, the main categories found today are lighted and non-lighted signs.
Introduction to Lighted and Non-lighted Signs
In most simple words, lighted signs are those which light up and run through electricity. Lighted signs involve Punched Metal Signboard or Laser Cut Sign, Glass Tube Light Sign and digital signage, etc. Whereas, non-lighted signs could be Fabric Sign, Plywood Sign, Painted Glass, Metal Logo and Lettering, Awning Sign, Metal Sign Board, and Rock or Stone Sign.
Choosing one of them would depend on many factors as they have different benefits. So, let’s get into their individual characteristics so that you may make your decision fully informed.
What is Your Budget?
The first question is what is your budget because lighted signs can be a bit expensive especially custom ones. However, they are economical in the long run because they exceed the early investment due to their return on investment because they are made with highly resistant materials that can withstand years of use and exposure to different weather elements. Furthermore, using LED lights will be an energy-efficient source where you won’t have to worry about replacing the bulbs frequently because the life expectancy of a LED sourced bulb is around 50,000 hours. When it comes to the type of lighting technology used in storefront signs there are Internal lighting, Halo lighting, External lighting, Solar lighting, and Passive lighting. You can decide any one of the above according to your budget and need.
Non-lighted signs, on the other hand also have a lot of budget-friendly options especially for new and small business, but they have some drawbacks associated with them, for example, Painted Glass signage has visibility limitations. They are generally at eye levels so they could easily become unnoticeable in a crowded sidewalk and the passing traffic will have a harder time noticing these window signs. Simple lettered signs also might not be engaging as their usefulness depends on the angle of approach that most customers take. Awning signs, on the other hand, need maintenance and cleaning to keep them in tip-top shape.
What is Your Business Operational Hours?
Nowadays businesses not only operate in the day but also operate late at night and some even 24/7. However, traditional non-lighted signs are only good for the day, but the lighted signs will perform even better because they will be shining even after the closing hours and provide you with the advertisement all night long which is always and obviously a plus. So, lighted storefront signs are best to enhance the image of the business and ensure that it can be seen by people both during the day and night.
Lighted Business Signs are More Easier to Read than Non-Lighted Signs
Signs inform potential customers as an efficient tool for developing a brand’s identity and appeal to more people. Therefore, an easy to read business sign is essential to maintain existing clients and bring in new people. And lighted signs are better in this regard because they make it easier for people to read the sign, brand name, and other details regardless of the time of the day. These signs also make reading easier from long distances as compared to the non-lighted signs which is critical for every business.
Lighted Signs have Different Types of Design and Styles to Select From
Lighted signs also have different design and unique style options as through lighting you can give your business storefront sign a sleek or ultra-modern style, neon effect or even a retro look.
When choosing the right type of lighting for a storefront sign, start it by observing the environment and what is around your business place in terms of other signs and lighting. If you are in a more secluded and not in a commercial area without a lot of street lights, a soft backlit sign can be a good option.
On the other hand, if your business is located on a main road or market with lots of bright light and buildings with substantial neon lights and lettering, then a sign with more light and the engaging element is a preferred option over a softly lit small storefront sign.
Here are some of the reasons why you should go for lighted storefront sign.
- Lighted Sigs are visible 24/7
- They require low maintenance
- They are affordable
- They are completely customizable
- They are simple and effective
In this article, we have tried to inform you about different aspects of lighted and non-lighted storefront signs. However, when choosing storefront signs, look for what suits your brand and style the most and what people want to see and also something that distinguishes your sign from other business signs.