Signage is constructed of different materials and businesses should be aware of the role of fine fabrication in the quality of a signboard. Well made, high-quality materials used in signage can keep a store-front looking fresh, attractive and inviting. The look, feel and aesthetics of a signboard constructed of fine materials will be vastly superior to other options.
Brands should choose the best signage for their location, audience, and visibility, always aiming to install well-made, superior quality products.
When opting for a printed sign, the finish will depend on where the sign is hung. If it’s outdoor in a bright, sunny spot, it will be better to choose a matte finish paper that will reduce glare, increasing visibility for passersby. Glossy paper can be used to print signs for indoor use where the colors can stand out even if the lighting is low. In either case, a readable, eye-catching sign is required to draw in customers.
The paper used needs to be strong enough to withstand the elements and not rip. Tattered signage is a definite no-no!
Natural wood, MDO & HDU are aesthetically pleasing
The beauty of a wood store sign depends on the material used for construction. If natural wood is too expensive an option for a business, Medium Density Overlay (MDO) or High-Density Urethane can be used. All three will go a long way to build a lasting impression on clients and passersby. However, hand finished natural wood signs will always be better than ones constructed with MDO and HDU.
Businesses can choose to have their wood signage polished or painted. Each hand painted sign is a work of labor and unique like art. The paints used and the painter’s signature strokes will ensure that each sign painted by hand will be extraordinary. Hand-painted signs stand out from others around them for this reason, making customers take a double look and increase brand recall.
That which gleams attracts
Metal signage uses variants of aluminum and stainless steel. Metal cut signage comes in the option of laser cut and hand cut. Either way, the material is one that will not deteriorate with time and stand up well to backlighting. There is no point of using material that cannot be backlit, as a store will become almost invisible to customers, incurring losses.
LED signage is popular and works well for businesses, but again care should be taken to use materials of high quality. Cheaper lighting may mean an initial low cost, but regular replacement of sections where the light is no longer working can turn costly in the long run. Further, customers looking at a storefront sign with letters missing register a brand that is willing to compromise to curb expenses and will not be interested in going in.
Come rain or shine, gale or snow
An important point to consider while printing outdoor signage is the weather. The paper used must be strong and waterproof, the metal used should be rust-proof and heavy enough to withstand a wind but light enough to flex in case of extreme weather.
If natural or synthetic wood is used, care must be taken to ensure it is properly sealed, so the probability of warping is minimized. For this reason, brands should be wary of using foam core signage outdoors as it is not weatherproof.
There is nothing shabbier and more unprofessional than signage that is badly made. The role of fine fabrication in the quality of a signboard is as important as any marketing tactic and business owners should give it due attention.