Every business, big or small, has a sign. After all, signage is an evergreen way to attract customers. Nevertheless, not all signs are made equal; some may be more noticeable than others. Therefore, if you are looking to invest in your business sign, you must be looking to make a massive impact through it. Now, there are ways to make your sign noticeable, for example, through the placement of your sign. However, your sign’s design plays a pivotal role in your sign’s prominence. Follow these design tips and get the most out of your investment.
Using Contrasting Color.
Color theory deals with which colors can convey your message clearly. Though, color theory’s role cannot be undermined; you don’t need a Ph.D. in color theory to understand the impact of contrasting colors.
You would appreciate it if customers could quickly pick up your sign’s logo, graphics, and text. Hence, it would be best if you had a color combination to make the preferred elements more prominent against the background. Contrasting colors can help you achieve your goals. Light colors on a dark background or vice versa are one way to make those elements more evident.
Other than that, you can try a crafty mix of cold and warm colors. Warm colors like red, orange, or yellow do wonders against a cold background of blue or green. Red and yellow colors are the color of attention; that is they can quickly grab attention on a hustling road.
Be Unique To Leave A Mark:
Now let’s talk about the content or the logo of your sign. Take a drive around for a survey of what similar businesses are doing. You would understand what kind of signage will work for your brand. However, beware of copying other businesses’ sign ideas because uniqueness leaves its mark, and you wouldn’t want your sign to resemble some other brand.
Readability Is The Key:
Signs that are not easily readable fail to make an impact. Hence, you would want your text or design to be readable. Noticeable text may appeal to your common sense, but many owners overlook this aspect. The result is a text that’s too showy and cramped for customers to pick up. Hence, choose a text font that doesn’t require a deciphering key. However, the size of the text also plays a more prominent role in your sign’s readability. Therefore, it’s helpful to go by the rule of the thumb of 10:1; that is, a character about an inch wide is visible far up to 10 feet. You can also try your hand with 3D text and graphics and see if that makes your message click. Talking about your business message, it’s better to ensure that your text is short and to the point just like a headline.
We discussed three main aspects that affect how noticeable your sign is. It’s better to have an expert like Unity Signs by your side during the design process. You can call us at 281-679-5152 to learn more about our services.