For a business to survive today’s era of commercialization, customer experience and engagement must be top-notch. Therefore, you may have tried many things to boost customer satisfaction and engagement. However, many businesses overlook one easy way that can help increase customer trust and engagement: indoor signage. However, you already have an outdoor sign; wasn’t it enough? Sadly, there is no easy answer to that question. The manifestation of indoor signs largely depends on your business model and marketing technique. Here are some common types of indoor signs that can go well with most businesses boosting their customer engagement.
Lobby Signs:
Lobby signs are like your brand’s handshake. You may find them gracing the wall behind the reception desk or welcoming your customers in the waiting room. Lobby signs take the effect of outdoor signage up a notch. This is because customer has more time to absorb the subtleness of your message in the sign. You don’t need to try anything extravagant with your lobby signs, as they can simply be your logo and your name.
Directional Signs:
Directional signs make a customer experience wholesome. They can be a blessing in disguise, guiding your valued customer to their destination. Many businesses like supermarkets, restaurants, malls and food courts rely on this visible navigation method. Mentioning the name of businesses that use such signs will inevitably jolt down your memory of how directional signs are used. Still, here are a few ways to use them:
- To navigate through different product niches in a supermarket.
- Reach important spaces such as exit or bathroom without any hassle.
- Share a layout of a floor as soon as a customer enters.
However, when laying out your wayfinding signs, you need to ensure they are noticeable and able to attract attention with a breeze. Hence, to attract attention, led signs can work wonders. Regardless of how you place them, whether you mount them or leave them hanging, they will not fail to draw attention.
Banners And Posters:
These are great marketing tools. When done right, they will feel non-intrusive and offer great insight. You can use them for various purposes, like narrating your brand ideals or updating customers regarding the latest offers and discounts. Therefore, to see their magic unfold, you must carefully design them and spread them around the business. However, overcrowding banners and posters around the space can spoil the vibe and soil the customer experience.
Wall Graphic:
Let us guess; you don’t like that empty wall in your business area? We know how it feels, a waste of good real estate. Well, with wall graphics, your customers no longer need to stare at the barren wall. Artistic wall graphics allow your brand to express its ideas and amaze customers creatively. Whether you narrate the brand ideals or use wall graphics as a marketing tool, it’s entirely up to you.
We hope you have good insight into how different types of indoor signs can help your business. However, you don’t want to make a futile attempt at indoor signs because it’s not a small investment. Hence, you will need experts like unity signs to aid you in the process. Call us at 281-679-5152 to learn more about how we can help.