In today’s competitive environment, a growing and successful business depend on many more elements than in the past. So, it’s no surprise that every business has to put in extra effort to develop striking marketing strategies and to gain more customers. It requires a unique advertisement, reaching customers on social media and establishing effective communication with customers among many others.
However, business signage is the first step of marketing that begins as soon as you open your store or office and is the most cost-effective method of advertisement to get brand exposure and attract customers.
Importance of Business Signage
Signs are an essential constituent of a business’s whole marketing strategy. As a sign is visible 24 hours a day, 365 days a year, it’s prominent and continuous exposure ensures cost-effective marketing in comparison to other practices of advertising, like T.V, radio, and newspapers. One latest survey conducted by the Economic Center of the University of Cincinnati concludes that about 76% of customers (8 in 10) said they had entered a store or business which they had never visited before only due to its signs. It clarifies the importance of signage and how it is a business’ most essential and at the same time, most efficient form of advertisement.
Now that we have read some about business signage and its importance, we should get into the ways that help to get your message out using business signage.
Location, Location, and Location
Location is critical to make people keep coming into your store or office because according to 38% of large companies that used multiple locations to display their signs found business signage as the most essential form of advertising, while small businesses and firms found business signs to be most significant tool for making their business stand out by helping customers find their location. So, always pick the right spot with high traffic to allow your business signage to do its magic and get your message out there.
Use Both Indoor and Outdoor Signs
Your marketing does not end at getting people in the store; hence, it should be able to make money only, then we can say that you really get your message out. And to do so, there is nothing better than using a mix of indoor and outdoor signs. Where outdoor signage help draws attention and differentiates locations and landmarks, indoor signs assist customers in locating merchandise, publicize a promotion and lead to impulse purchases especially on special displays.
In a survey, it was found that around 67% of the customers surveyed bought a product or service simply because a sign caught their eye.
Make Your Signage a Source of Communication
Yes, you can do that. Simply putting your website address and social media accounts’ details will immensely boost your business exposure as people walking by can easily and quickly note these things and search about your brand or business while sitting at home, office or shopping.
Staying Visible is Fundamental
There are tons of signage ideas and styles that you can use as per your business nature. However, to effectively get your message out there, always remember the first and foremost, which is to make the sign visible at all times and from most angles. So, remember that bigger is better and always prefer to place your business sign tall enough so that people driving or walking by can easily see it. Try to invest in billboards and roadside signs as they will help make your message reach audience especially in a tourist-heavy area.
Use the Power of Alternate Views
Most times automobiles tend to block the view, especially on the busy roads. Therefore, placing another sign at a higher spot will help immensely. You can choose your window or rooftop for this purpose and try to select a different style because it will bring in some contrast and freshness.
Powerful Message Needs Power Design
You had a killer content idea that you put on your signboard, but it did not seem to work in our favor. Well, the thing is that if your design is not right, you’re the quality of your content will not be enough to take effect. As a matter of fact, over 50% of respondents reported in a survey that poor design quality, misspelled words deterred them from entering a place of business.
So, if you want your business signage to really get your message out there, then pay attention to signage design and its legibility.
Your business signage is a useful tool that can also a valuable and visual salesperson for your business. An attractive sign containing its company’s logo reinforces the brand and draws public attention to promotions and also convey information about the business. All you need to do is to hire a good signage company that makes quality products which you can use to popularize your business.