In a world full of bright advertisements and captivating visuals, it can be difficult for businesses to stand apart. It’s not easy to gain the attention of random onlookers and passersby, that is unless you’re utilizing channel letter signs. These bold letter signs stand tall, calling crowds of people closer to your business like moths to a flame. Plus, due to their versatility, businesses suffering from brand visibility can make great use of them. Whether it’s for a new floral boutique down the street or a fancy coffee shop, channel letter signs work in all scenarios.

What Are Channel Letter Signs?

Channel letter signs are 3D signs that are used by various businesses to improve visibility and brand identity. These signs consist of individually crafted letters or numbers that are often made from various materials. When put together, these signs form the logo of the business, which is easier to read and locate.

Usually, channel letter signs are made from acrylic and metal, depending on the purpose of the signage. However, despite being made from acrylic, these signs are covered with aluminum sheeting, with neon lightbulbs or LED lights in the middle. This helps to illuminate the sign at night, ensuring that people can spot the signage, even from a far distance.

Moreover, the lower maintenance package is one of the best parts of investing in channel letter signage. These signs are built specifically for the purpose of lasting long without needing constant changes. Once mounted, you’ll only have to clean them a few times without stressing about the instant repairs.

Types of Channel Letter Signs

Technically there are three different types of channel letter signs, which can be categorized into the following:

  1. Face Lit
    Face-lit or front-lit signs are one of the most popular types of channel letter signs. These signs have the lighting materials sandwiched between the acrylic body. The light radiates off the front-fracing part of the signage, making it stand out. However, the reason why they’re commonly preferred is because if the light goes off or needs to be replaced, it can easily be changed. All you have to do is pull off the front-facing acrylic lid, fix the middle, and then replace the cover.
  2. Halo Lit
    On the opposite spectrum is the halo-lit, or backlit channel letter signs. These signs shroud the signage in light from the back area, giving a reflective halo-type effect. Much like their counterpart, halo-lit signs have a removable acrylic lid. However, theirs lies on the back instead of being at the front. This repositioning enhances the glow and the three-dimensional design of the sign, attracting customers left and right.
  3. Combination
    When you put together front-lit signs and halo-lit signs together, you get face and reverse-lit channel signs. While some businesses might call it overkill, these signs are great for visibility during the night hours, especially on a busy street. It brings attention to your business, amplifying all aspects.

Final Words

Even though there are three different types of channel letter signs, choosing the right one can be tricky. Contact Unity Signs today to get professional insight on which sign works best for you and your business. You can call us at (281) 679-5152 or visit us directly at 16611 W Little York Rd Suite #B, Houston, TX 77084, United States.

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