A retail store is a place for business which sells goods in small quantities to direct customers In contrast to wholesale stores that deal with bulk quantities and deal with organizational clients. Retail stores have fixed, specified locations where they direct their sales to the general public.
Types of Retail Stores
While there are hundreds of types of retail stores, some of them include:
- Health and personal care
- Food and grocery stores
- Clothing lines
- Departmental stores
- Jewelry and luggage stores
- Gas stations
- Shoe stores
- Thrift stores
- Other miscellaneous store retailers
Important Factors to Consider for Retail Signage
Retail signage includes storefront signs or internal graphics that make it easier for the customer to navigate around the shop without having to ask the representative time and time again. Here are some interesting ideas of how you can use retail signage as a source of information and attracting customers both.
Use Wall as Background
It is quite uncommon yet extremely effective to place signs on walls. It can be unique and add a dimensional touch to the placement of your products. It may be a great way to incorporate logos or something you want direct attention at. Bring your wall to use for the best benefit of your business.
From storefront to internal signs, it is important to choose the color wisely. Highly visible schemes tend to attract customers more compared to dull and boring colors. If you are not sure, start from creating a mood board and consulting with our signage experts for retail sign ideas!
Make it Seasonal
Whether it is Halloween, Christmas or thanksgiving, customers connect to seasonal celebrations and signage on a greater level than just basic signage all over the year. If you own a clothing store, it can change with season and festive collection ideas. Seasonal signage can be installed on window displays, storefront areas and other high-traffic areas for increased sales and attracting new people.
Use of Images
While text and logo hold great value, use of pictures and images can also add value to the attractive nature of retail storefront signs. Eyes are generally likely to see the picture first hence you can use a meaningful picture with a logo to add an element of reality and services you provide.
Use of QR Codes
Smart use of QR codes can help direct customers within the store. It can also help you generate traffic on your website making sure people have an online presence. Some examples of interesting QR codes can include, ‘Scan this QR code to generate your first customer discount code.’
Keeping It Simple
Storefront signs and internal signage ought to be clean, crisp and clear. It should give an idea at first glance without being too wordy and chaotic.