In this era of technology and amazing inventions, the market is being updated on a daily basis. We see advancement in almost every field of life. In such a situation, advertisement is one such tool that helps you to motivate and attract your customers. 

Whenever we start a business, marketing is very important. To communicate with your customers, various techniques are being adopted. One such technique is using signage. No one can deny the benefits of a well designed and correctly placed signboard.

Whether you want to launch a new product, add new promotions or want to highlight your services sign-boards can help you a lot. They help in conveying basic information about your product; you can attract customers through attractive logos.

Advertisements on print and electronic media are an expensive source of advertisement, whereas sign-boards can reach to a lot of people within a short period of time.

Advantages Of Signage:

If you want cost-effective advertisement then signage can be very beneficial for you. They play the role of a silent shopkeeper. Through this way, you can convince millions. These signboards not only convey the message but also motivate the viewers. 

For instance in hot weather when a pedestrian looks at the sign-board of a cold drink, he gets attracted to it and makes up his mind to drink cold drinks to keep himself cool. Thus a signboard can play act as a very effective marketing tool.

Moreover, signage is not time bound. They are performing their job 24/7. A good quality sign-board helps in creating the image of your business. People will judge the quality of your business through the presentation of your signage.

How Can You Upgrade Your Signage?

Well, we see markets, streets full of sign-boards; in this competitive era, our signboard must contain very attractive content to capture the minds of viewers. There are a few steps you can take to upgrade your signage:

Digital Signage:

Digital sign-boards are more interactive these days. You can use these digital screens to convey your messages. But make sure that your content carries meaningful information and attract the customers.

Less is more:

Don’t forget that very long information might distract your viewer. Therefore your signage must contain small chunks of messages. But they should be effective. No one has time to stand and read a long text, therefore, made it short and meaningful.

Illuminated signboards:

You can further attract your customers by illuminating your signboards. It will carry its job even during night time. Furthermore, it will enhance your signboard beauty.

You can use low voltage RGB LED lightings to illuminate your signage. These lights can produce up to 4 billion different color combinations. They can make your signboards standout from others.

Vintage signboards:

Furthermore, you can add more creativity to your signage by using vintage signs. They can be used to create strong visual effects.

Different printing techniques:

To add versatility to your signboard you can use various printing techniques. These techniques are easily available and make your sign-board prominent. Few of them are as follows:

  • Textured Printing
  • UV Flatbed Printing
  • 3d Printing
  • Direct-To-Substrate and Layered Printing

These printing patterns can be used in countless different ways. You can use them to be innovative and creative.


As you know variety is the spice of life. People get bored by looking at one thing again and again, so it’s better to change your sign-board designs frequently.  It gives your brand a feeling of newness and innovation.

You can assure your customers that you have improved the quality of your work as well. A broken or damaged sign-board can spoil your brand image instead of creating an impression. Therefore it is important that you visit your signage regularly and repair it, if required.

On the other hand, it is recommended to change it after 3-6 months. If you are working on a seasonal product, better to revamp it at the beginning of the season. As said earlier signage is your silent salesman, thus it has to be updated all the time.


Unity signs is a company offering a variety of signage designs. From designing to logo design to installation, it is all our responsibility. We provide you the best service in Houston. Consider it for any kind of signboard design or revamping an old one, we have a team of professional and creative people. 

Leave a comment